TikTok has been a fabulous outlet for clothing brands during the pandemic. Even videos receiving only a couple of thousands of views can be enough to sell an entire collection or just one item in minutes. I have been avidly scrolling through the app to try and find what I think will be trendy for the upcoming season.
Matilda Djerf, a model, fashion blogger and Instagram influencer known for her clean and elegant Swedish fashion has recently launched her own brand called Djerf Avenue. The most notable outfit that’s been all over TikTok is her signature men’s oversized shirt paired with shorts.
The oversized shirt look is great for lounging around the house and to throw over a bikini if you’re by the poolside. It’s also great for more dressier occasions paired with some smart trousers and a belt. Instead of buying from bigger fast fashion brands who are starting to produce similar products to Djerf avenue, try looking locally, even in your dad’s closet!
Vintage style lingerie and frilly Picot dresses are also making their way back into fashion. These night dresses and underwear are what I once would have worn on holiday as a child. The brand Pretties Venice, who’s founder created the original 90’s baby tee, has played a part in bringing back vintage style lingerie. I have seen TikTok creators style their pieces with jeans and chunky boots or just wearing the lingerie on it's own. Although these pieces are super versatile being suitable for sleepwear as well as day time wear, they don’t come cheap. They range between $80 to $100 plus just for a tank top.
In addition, pastel colours and bold colour pallets are making a come back. Y2K has been one of the most popular fashion trends of 2020 and it's not going to be leaving my for you page any time soon. Zara is not disappointing this season with their colourful pieces. I’ve scrolled through countless Zara hauls, the most popular pieces being their wide leg colourful jeans that come in pink, green and yellow.
Vintage floral prints are also starting to make their way onto TikTok thanks to Zara. Florals seem to come back around each spring and summer season and are such a signature staple to own in your wardrobe. Florals are great for many occasions such as a spring wedding, afternoon tea or to simply throw on when popping out, making you look effortlessly put together. The most popular pieces are from Zara and thanks to creators they have sold out in every size as 60’s and 70’s florals make a return this season.
Over the past week Crocs and any style similar to them seem to have completely disappeared, going completely out of stock! (Who would have thought?). Once deemed the internet's most ugly shoes and although admittedly I’ve always loved Crocs, creators are finally realising their potential especially with the cool ways to decorate them. If you can think back far enough, children would spend hours picking out ‘Jibbitz’ to put in the holes of their Crocs.
Many TikTok creators are living the ultimate Y2K fantasy with all the different rubber charms and themes you can create with these shoes. I mean what isn’t there to love about Crocs? They are comfy, great to wear around the house & garden as well as trips to the beach.
Finally, plastic colourful rings are extremely hot right now with many Gen Z kids wearing layers of chunky rings on their fingers. I struggle to not scroll through my feed without seeing a creator mentioning where each of the rings on their fingers are from.
The great thing about rings is they can be easily thrifted and often chunky rings which were once considered old fashioned and ugly are now a huge trend. Many teens have been turning to clay to create their own style and designs which are more sustainable than the countless plastic ones sold in stores. However, a must have ring brand seen all over TikTok is La Manso, who sell large, colourful and often garish rings, which are well known for arriving packaged on a single glove. These rings are expensive, starting at 48 euros for a plastic ring. It’s definitely worth buying some polymer clay and making some with your friends.
Edited by Maddy Burgess