Is the content we consume online affecting what media we eventually resonate with?

Freckles have burst into trend this year, with the likes of Meghan Markle, Kylie Jenner and Halsey proudly letting their natural freckles...

What happens when the affects of influencer culture goes beyond the screen of your phone...

Gone are the days of having to trail the high-street, hunting through Boots for over-priced lip glosses.