Inside the new Djerf Avenue beauty collection

Matilda Djerf is arguably the ultimate hair muse of the 21st century. The Swedish influencer, and her blonde locks are well known for their bouncy blowouts, slick back buns and effortless curtain bangs. Her Tik Tok and Instagram posts leave her amass of followers questioning if she's ever experienced a bad hair day! We all want to know her secrets, and lucky for us it appears she's put them in a bottle- guaranteed to help us achieve her pinterest worthy styles.

Earlier this year Djerf Avenue Beauty debuted with Breezy Styling Mist and On The Go Styling Gel. Two multitasking and versatile products that can be used on wet or dry hair for throughout the day touch ups. Last weekend she added two new collections to the mix: Breezy Weightless and Essential Moisture. 

Both collections included a shampoo, conditioner and hair mask intended for all hair types. The former is formulated to gently but thoroughly cleanse hair whilst enhancing bounce and shine. It uses hydrolyzed wheat protein to provide fullness and strength and apigenin to protect the scalp and promote hair growth. 

The Essential Moisture range is perfect for those prone to dryness as its deeply conditioning formula intends to tame frizz and reduce breakage. Packed full of deeply nourishing ingredients including hyaluronic acid which helps to retain moisture and provide elasticty. Best of all, everything is cruelty free, and free from sulphates, parabens and silicones.

It all seems to be good to be true! Can these products really help us achieve Matildas flawless styles or is there something more to it? It seems that the general impression from the internet is kind of! Once you erase the expectations of perfectly emulating her coveted blowout. You're left with a set of great affordable products (price range £20-£27) which really do what they say on the bottle.

The Breezy Styling Mist is lightweight and easy to work with, doubling up as a heat protectant and boosting bounce. The On The Go Styling Gel can’t hold down a full bang but it gives just enough sleekness to tame flyaways, frizz and define curls. We can conclude that Djerf Avenue beauty is set to become a shower staple as it helps all hair types get one step closer to Matilda's signature looks.