With the recent restrictions due to the COVID-19 pandemic, there has never been a better time to shop online for make-up. Since high street shops are not able to provide testers at the moment, online shopping is all the more convenient. You can find your favourite brands on their own official websites or alternatively, sites such as beautybay.com and Cultbeauty.com stock a mixture of brands making it easier to find your go to products.
Online Product Matching
One of the difficulties of online shopping for make-up is looking for the right foundation to match your skin. Fortunately, there are many brands that have your back. For example, on NARS’ official website, they include a ‘Foundation finder’ to help you pick the correct coverage, colour and formula. Others offer to send tester shades for free to your home so that you can try it before you buy it. According to Cosmopolitan.com, one of the best matching services is run by Estée Lauder, where you can receive a 10-day supply of your shade formula at any Estée Lauder counter with ‘no obligation to purchase it’, and they offer as many shades as you’d like to test.
Checking Reviews
One tip from laurenconrad.com for shopping for makeup online is to make sure you ‘read the reviews’. By doing this, you can find more information about the product from people who have tried it themselves, so you don’t have to make the same mistakes as them. You tend to find these by scrolling underneath the product that you are looking to buy. Sometimes people include photos of the product, giving a better idea of what the product looks like in real life. Another place to find reviews is YouTube. Here, there are plenty of beauty gurus such as NikkieTutorials, offering their own opinion on newly released products and, in most cases, they will try the product on camera so you can see for yourself and learn from the experts on how to apply the make-up properly. However, these YouTube stars use a lot of lighting and special effects when creating videos, so it might be a good idea to take these videos with a pinch of salt.
Where to shop
There are a number of multi-brand websites, which in my opinion, are the perfect way to shop online. Lookfantastic.com, Cultbeauty.com and Beautbay.com are three great examples of where to find all your favourite brands in one place. These websites are very convenient, and you can buy some of the most popular make-up brands all at the click of a button.
The benefits of these multi-brand websites seem endless as they offer plenty of fantastic deals. This means that shopping online could even be cheaper than shopping in person. Furthermore, having everything on one site means only one delivery charge, which makes the cost of shopping online cheaper than it would be if you were to shop from more than one site.
Edited by Madeleine Gill